Col (USAF-ret) Berchoff is the CEO of TruWeather Solutions, a micro-weather analytics company focused exclusively on UAS and e-VTOLs. An aviation thought-leader with 40 years-experience in weather, aviation and logistics, Don is focused on reducing micro-weather uncertainty for Beyond Visual Line of Sight operations, with a focus on over-the-horizon" hard-to-detect weather hazards that will impact airframe use and effectiveness. He advocates for a P3 investment model to acquire weather measurements key to accelerated industry growth. He leads the ASTM F38 UAS weather group working on "ground-breaking" weather specifications for FAA consideration.