Athicha joined ExxonMobil working in the Research & Engineering Information Technology section. There he held a position as a lead developer in web & desktop applications. He then joined Architecture & Technology where he conducted proof of concepts with XR for the business units. This lead to the creation of Immersive Technology Studios, an internal IT organization that provides XR services to the business units. In his current role as the Extended Reality Domain Architect, Athicha now leads the R&D efforts within the 3D space for Digital Realities.